First off, let's understand the definition of short tail keywords and long tail keywords, from an SEO standpoint.

Short Tail Keyword

  1. less than 6 words long.
  2. more vague or general phrasing.
  3. Are more difficult to create content about and have it rank on the first page of search engines because more web pages will match the search phrase because there are less words in them.

Long Tail Keyword

  1. 6 words long or more.
  2. Are more specific , in terms of the keyword phrase indicates the typer knows exactly what they are looking for.
  3. Are generally easier to rank content on the first page of search engines because they get less searches so are not so appealing to a lot of online marketers. This is why these keywords are often referred to a the low hanging fruit ...