Plenty Of Fish certainly asks a lot of questions when you join, and one of them that tends to offend people is the question about income. Many people want to know WHY Plenty Of Fish would need to know the income of its members, especially since POF.com is a free dating site.

As with all politics, the answer Plenty Of Fish gives, 'to assist with matching its members with other members', this answer is only partially true.

There are several other reasons:

  1. Information that helps people who advertise on Plenty Of Fish narrow down the people that can see and click on their advertisement. You see, Plenty Of Fish advertisers pay every time someone clicks on its ad OR they pay a flat rate per every 1000 views.
  2. ...