If you think keywords no longer matter you could not be wrong! Find a long tail keywords (over 5 words long) with less than 10 web pages that are optimized for that long tail keyword phrase in the ...

  • Page title.
  • Url or web address of the web page.
  • The text of the web page (the part visitors read).

... then you have yourself goldmine keyword phrases to go after and write content about including your own website and third party website like Tumblr, YouTube, Weebly, etc.